Augmenting keyword targeted campaigns with audience data, using dynamic automation and enhanced keyword level tracking are replacing traditional keyword only campaigns.
How many of the keywords in your account appeal to multiple audiences? How many of those audiences are valuable to you? How do you know when someone types a keyword into Google that they are relevant to your products or services? We use remarketing lists for search ads (RLSA) and customer match look-alike audiences as well as in-market or affinity audience targeting to help our clients enter and win the auctions that have a higher propensity to convert. By targeting the right audiences, we have seen conversion rates 68% higher than traditional keyword only campaigns.
The benefit of Dynamic Search Ads
Any campaign with lots of products or inventory should be using Dynamic Search Ads (DSA) or even better, feed-based inventory managed campaigns.
We can integrate your inventory feed with our technology and automatically generate highly relevant ads directed to the right landing pages based on the specific phrase someone searches for. This helps cover the long-tail for your entire inventory range and because the long-tail is usually cheaper and converts more, it has a big impact on campaign performance.